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1. Contact Details

2. Your Company

3. The Website Objectives

In other words, what are the main reasons a user will visit the website? E.g. to access information, purchase products etc.

4. Brand Guidelines

E.g. corporate colours, imagery style, fonts etc.

5. Creative Guidelines

E.g. Friendly, professional, innovative, safe, funky, smart etc.

6. Examples of sites you like...

7. Site layout

E.g. home, about us, services, clients, contact us.

8. Content Management

9. E-commerce

If you have e-commerce requirements. Indicate the size of your product range, the number of product categories and how many levels (on average) of sub-categories.

10. Functionality

11. Marketing - online and offline

12. Print/Branding

13. Budget

14. Timescales

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