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In other words, what are the main reasons a user will visit the website? E.g. to access information, purchase products etc.
E.g. corporate colours, imagery style, fonts etc.
E.g. Friendly, professional, innovative, safe, funky, smart etc.
E.g. home, about us, services, clients, contact us.
If you have e-commerce requirements. Indicate the size of your product range, the number of product categories and how many levels (on average) of sub-categories.
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